Marketing Manager

Job Title: Marketing Manager
Classification: Full-time, Exempt
Reports to: Marketing & Communications Director
Compensation: Salary Range —$42,000 – $50,000 per year. Actual salary will be based on relevant job experience and work history
Date Revised: August 20, 2023

Join the Dynamic Creative Hub that is Creative Alliance!

Who We Are:
Creative Alliance stands tall as Baltimore’s prime multi-arts haven. We’re not just a venue; we’re a movement, dedicated to bringing together artists and audiences from diverse backgrounds to experience spectacular arts and education programs and engage in the creative process. Through our community-centric arts and education initiatives, we act as a positive force in our community, and advocate for cultural expression rooted in a sense of place.

What’s New?
With our visionary strategic plan in motion and the inauguration of our new Creativity Center building, it’s an exhilarating time to be part of our journey.

The Role:
As our Marketing Manager, you’ll be at the heart of our dynamic marketing team. Your creativity and strategy will propel our diverse range of performances, exhibitions, films, education classes, and events into the spotlight, drawing both new and returning audiences. Through captivating social media campaigns, compelling print promotions, or developing valuable marketing connections, your role will be pivotal in championing Creative Alliance’s vibrant array of creative experiences. This is an ideal role for a candidate seeking to develop multifaceted marketing, communications, and affinity marketing skills.

Why You?

• Passion for Arts & Culture: You resonate with the profound power of the arts and the diverse tapestry of culture it weaves.
• Enjoys brainstorming new ideas and strategy: Whether it’s a memorable campaign theme, or how to find that next pocket of audience, your creative juices are always flowing, ready to carve out the next big idea.
• Design Enthusiast: Armed with Adobe Suite skills, your design flair enhances campaigns.
• Digital Marketing Expertise: Your fingertips are on the pulse of the digital world. SEO, PPC, content marketing, and analytics aren’t just buzzwords to you; they’re tools you wield with precision and purpose.
• Social Media Savvy: You’re proficient in all social media platforms and in interested in discovering new ways to interact with audiences online.
• Storytelling Skills: You understand that the best marketing doesn’t just inform; it tells a story. Your campaigns are more than promotions; they are narratives that captivate and inspire audiences.
• Cultural Awareness: Having an understanding and appreciation of diverse cultures, backgrounds, and perspectives is second nature to you, allowing for genuine connection and inclusivity in your marketing strategies.
• Effective Communicator: Your communication skills bridge the gap between artist and audience, ensuring that messages are clear, compelling, and aligned with our ethos.
• Team Player: While you’re a self-starter with the ability to take the helm on projects, you also understand the beauty of collaboration, synergizing with a team to produce the best outcomes. You enjoy working in a fast-paced collaborative environment.
• Organized: You operate with a high level of organization and a fondness for attention to detail.
• Spanish fluency is an asset
• Grammar Geek’s welcome: A love of the Oxford comma is a must!

Key responsibilities:

• Execute marketing plans to boost attendance and engagement.
• Manage Creative Alliance’s social media presence across all major platforms.
• Produce promotional assets, both print and digital.
• Oversee updates to the Creative Alliance website.
• Ensure adherence to brand guidelines.
• Enhance bilingual communication efforts.
• Foster new marketing collaborations in, and beyond Baltimore.
• Deliver regular data-driven reports, suggesting actionable insights to refine promotional strategies.

Proficiency in the following software is ideal:

• Social Media: Facebook, Instagram, Linkedin, X
• Google Analytics
• Cloud-based tools: Airtable, WordPress, Mailchimp, SurveyMonkey, Squarespace (or similar)
• Adobe Creative Suite (InDesign, Photoshop, Illustrator)
• Microsoft Applications: Outlook, Word, Excel, Adobe, and Power Point
• Knowledge of Salesforce (or other related Software)

Embark on this vibrant journey with us. Apply Now and join Baltimore’s dynamic hub for creativity and the arts!

Benefits:

Creative Alliance offers a generous benefits package that includes:

• Health, dental, and vision insurance at no cost to employees for individual coverage
• Optional Simple IRA plan through Vanguard with up to 3% match of annual salary
• 4 weeks of PTO
• 12 paid holidays and 3 floating holidays per year

All employees are required to be vaccinated and boosted against COVID-19 unless there is a medical or religious exemption

Organization Participation Expectations: In addition to the job-related tasks for this position, Creative Alliance expects all staff to participate in organization events and activities. Specific roles and responsibilities that individual staff may have for these events and activities will be developed in partnership with your supervisor.

Creative Alliance provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Application instructions:
Interested applicants should submit a resume, cover letter, design portfolio, three references, and two promotional writing samples, to jobs@creativealliance.org. Incomplete applications may not be reviewed.